Allison McGrath

Headshot of Allison McGrath

Allison has the power to decide what her future looks like.

Allison McGrath is the Senior Manager of Market & Behavioral Insights at Power to Decide. Working as part of an integrated cross-functional team, she is responsible for designing and conducting applied research to ensure that Power to Decide’s efforts are reaching their targeted audience.

Prior to joining Power to Decide, Allison worked as a project manager for a National Science Foundation-funded project that examined the litigation strategies employed by the U.S. feminist movement. She also served as the lead researcher for a multi-year project that drew on qualitative and quantitative methods to examine the role of social movement organizations on the content and framing of mass media as a means of achieving cultural change. 

Allison earned a BA in Sociology from Western Washington University and MA and Ph.D. in Sociology from Vanderbilt University.

Senior Manager, Market & Behavioral Insights