What Broke Through on Social in Q1
Social media is an undoubtedly powerful tool in our work to advance reproductive well-being. It allows us to connect directly with people seeking information, spark meaningful conversations, and amplify resources that help individuals make informed decisions about their reproductive health. Across Power to Decide, Bedsider, and AbortionFinder, our digital platforms serve as spaces for education, advocacy, and support—reaching millions with critical content.
While we’ve already brought you a dedicated blog on our most viral video ever from earlier this year, plenty of other moments made an impact this quarter. As we wrap up the first quarter of 2025, we’re looking back at the content that sparked conversations, resonated with our communities, and made an impact:
Power to Decide
Power to Decide’s social channels continue to be a hub for advocating reproductive well-being, sharing resources, and keeping our followers informed about policy and access. This quarter, one of our standout posts across all channels was a video message from our CEO Dr. Raegan McDonald-Mosley discussing the road ahead under the new administration.
As Inauguration Day and MLK Day coincided, this timely message reassured people that we are committed to reproductive well-being and that resources such as AbortionFinder and Bedsider are still here to help people find the information and care they need. As people look to Power to Decide and leaders like Dr. Raegan for guidance during times of change and uncertainty, this message met the moment and resonated with our audience, serving as a reminder that we are here to navigate the future together.
Bedsider
Our Bedsider.org platform is the go-to digital resource for young people to explore birth control, sexual health, and relationships. Designed to provide judgment-free, real-life guidance, Bedsider helps people navigate their options and find the method that works best for them. Our social platforms bring that same energy—mixing expert-backed information with humor, honesty, and sex-positivity.
A standout post from the last few months came from a timely pop culture moment. When singer Chappell Roan joked about dental dams while promoting her new song, it sparked renewed curiosity about this often-overlooked safer sex method. Bedsider seized the opportunity with a video tutorial on how to use dental dams, blending practical guidance with our signature mix of humor and real talk. The post resonated with thousands of viewers, showing how information about protection can be engaging, educational, and even fun:
AbortionFinder
AbortionFinder.org, also operated by Power to Decide, is a comprehensive directory designed to help abortion seekers find vetted, up-to-date information on providers and support resources. With abortion access increasingly under attack, this platform is more important than ever. AbortionFinder’s social channels focus on making sure people know their options and how to access care, even in a rapidly shifting legal landscape.
One of the most significant posts this quarter came from our growing presence on Threads. We shared the news that a 15-week abortion ban in Arizona has been permanently blocked, allowing providers to continue offering care in line with what voters decided in November 2024. In a time when abortion access is constantly under threat, this was a rare and important moment to celebrate a win:
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