Popular Media Partnerships 2024

From TLC's UNEXPECTED and Freeform's The Bold Type to Marie Claire and Cosmopolitan, we partner with leaders and influencers in the entertainment industry and popular culture to talk about sexual health, relationships, and birth control in a relevant, approachable way. Whether it’s a serious article, a reality show, or a funny digital clip, we work with our media partners to incorporate important information and messaging that reach young people where they are—and reflect and reaffirm our goal that young people have the power to decide if, when, and under what circumstances to get pregnant and have a child.

A promo image of Unexpected cast member, Lily, and her daughter.

TLC's Unexpected

For the fifth consecutive season, TLC and Power to Decide have partnered to help viewers use UNEXPECTED as a way to spark meaningful conversations about unplanned pregnancy. Based on themes that come up in the show, we create custom discussion-starters, information, and tips for young people and their parents, mentors, and allies to jump-start open conversations and ensure that all young people have the power to decide.

Learn More

The cover of the book 16 & Pregnant from MTV Books.

16 & Pregnant: A Novel

An educational partnership between MTV Books and Power to Decide, 16 & Pregnant: A Novel honestly and openly explores pregnancy through the eyes of two young Black teens in modern-day Nevada.

The highlight of the 2019 edition of Power to Decide's pop culture partnerships.

Publication

Our Pop Culture Partners

How has the media helped reduce teen and unplanned pregnancy?

What Are Viewers Saying?

Thank you to the cast of #GreysAnatomy & @byshondaland for this important message, and for lifting up https://t.co/3IPJgVIAKe as a resource for folks to find the birth control they need and deserve. 👏 https://t.co/VGxvpTAGfj
— Power to Decide (@powertodecide) May 19, 2022

Does @grownish get you thinking about how a pregnancy might affect your life right now? 🤔 #grownish
— Power to Decide (@powertodecide) July 30, 2021

Has this season of #grownish helped you feel more comfortable speaking up for what your heart wants? 🤔@grownish #TalkingIsPower
— Power to Decide (@powertodecide) March 19, 2021

Did this season of @GoodTrouble inspire you to speak up for what your heart wants?🤔 #GoodTrouble
— Power to Decide (@powertodecide) April 22, 2021

Did this week’s #GoodTrouble inspire you to ask for what you really want in your relationship? 🤔 @GoodTrouble #TalkingIsPower
— Power to Decide (@powertodecide) April 1, 2021

Does @TheBoldTypeTV help you get clear about your relationship must-haves? 🤔 #TheBoldType #TalkingIsPower @FreeformTV
— Power to Decide (@powertodecide) June 24, 2021

After watching last night's episode of #Unexpected on @TLC, do you feel inspired to step up and be there for a young person in your life? 🤔 #TalkingIsPower
— Power to Decide (@powertodecide) January 25, 2021

Congratulations, Harper and James! Finding out you're pregnant can bring on so many big feelings. Getting support at all stages of pregnancy is so important. Learn more from @PowertoDecide @Bedsider https://t.co/Ed8SOUJL1h #TheRookie pic.twitter.com/X3zsxVDw52
— The Rookie (@therookie) January 11, 2022

If you or someone you love is facing an unplanned pregnancy, you're not alone. For information and support on pregnancy, birth control and all your options, head to https://t.co/Sgr27IHkX5. 💜 #YoungandPregnant
— Teen Mom (@TeenMom) December 8, 2021