Community Spotlight: CASE STUDIES Strategies for Communications Campaigns: Lessons Learned from the Bronx, NY

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Community Spotlight: CASE STUDIES Strategies for Communications Campaigns: Lessons Learned from the Bronx, NY

Community Spotlight: CASE STUDIES Strategies for Communications Campaigns: Lessons Learned from the Bronx, NY

This case study focuses on Bronx Teens Connection’s experience with the development and dissemination of two public awareness campaigns in the Bronx, NY. The two key messages were 1) the importance of using both condoms and another method of contraception (dual methods) and 2) the role that parents can play in addressing adolescent reproductive health.

October 2015

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